Classroom/ Online: Yes/ Yes
Scheduling Date(s):
Note: Please click specific date for detailed venue and course fee etc.
Marketing to Millennials: How to develop a brand presence among the biggest generation of consumers
Millennials—individuals between the ages of 18-35—are the largest buying segment in the economy. In this course, learn what this generation actually values, and how to leverage proven marketing strategies to effectively target this powerful audience. Millennial marketing expert Vivek Iyyani kicks off the course by explaining who millennials are and debunking common millennial stereotypes. Vivek offers specific tactics that you can use to optimize your organization's digital and social presence, and shares strategies for upping your content marketing efforts to inspire and engage consumers. To wrap up, he covers influencer marketing—including how to find the right influencer for your business—and goes over fundamental social media marketing concepts.
Objective
- How Marketing Theory has changed with the rise of the digital age
- How your Millennial consumers differ from consumers of other generational cohorts (and also how we're the same)
- How to drive targeted marketing toward Millennial consumers and, most importantly
- Why Millennial consumers ARE THE ONES YOU WANT to have buying your products
Outline
AM session
PM session
- 10 Spokes - Game on Perception
- Different generations at the workforce
- What defines a generation
- Introduction on Marketing
- Their Background
- Their Characteristics
- Their Consumer Profile
- Traditional Vs Digital Methods of Marketing
- The Zero Moment of Truth
- The importance of Content Marketing
- The 7-4-11 Concept
PM session
- How to use content marketing to your advantage
- How to develop your brand story
- How to be everywhere as a Brand
- How to leverage Social Media to your advantage
- How to reach the Millennials specifically through social Media
- Common mistakes to avoid when marketing to Millennials
- Developing a marketing plan and framework
- Recap and Reflection
Who should attend
- Marketing Managers
- Business Owners
- Entrepreneurs
- Business Development Managers
Profile of Vivek Iyyani
Generational Leadership Speaker • Award-Winning Author • LinkedIn Top Voice • Marketing, Branding & Leadership • On a mission to build a culture of mutual respect & effective communication across all generations
Vivek Iyyani has inspired over 25,000 individuals through his talks on leadership, motivation, and peak performance. With a decade of experience in the industry, he has delivered more than 500 keynotes and seminars across Singapore, Malaysia, the Philippines, and India.
As a thought leader in the future of work, Vivek helps organizations adapt to a Millennial-driven workforce. He equips leaders with the insights and strategies needed to foster collaboration across generations, maximizing team synergy and productivity.
Vivek partners with business owners and directors across diverse industries to refine their Employer Brand, ensuring it resonates with Millennials. His expertise is backed by extensive research on SMEs, MNCs, and non-profit organizations that rely on attracting, recruiting, and retaining top Millennial talent.
He is also the author of Empowering Millennials: The 5-Step Sequence to Design a Life of Fun, Freedom & Fortune. A certified Behavioral Psychology Specialist, Vivek has furthered his expertise with certifications in Neuro-Linguistic Programming (NLP), MBTI, and TetraMap personality profiling.
