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Fundamental Strategies For eCommerce Success

Learn How to Build Your eCommerce Campaigns

Specially Designed For eCommerce Specialists, Internet Marketers and Marketing Executives, Small Business Owners and Current/Aspiring Entrepreneurs

In this workshop, you will learn a series of essential eCommerce strategies to help you develop new income streams and maximise profitability.

This workshop equips you to become an eCommerce strategist in your organization. It is designed for marketing teams in large organizations, and also suitable for small businesses and entrepreneurs.

This hands-on workshop will introduce you to a plethora of fundamental skillsets: evaluate suitability of eCommerce marketplaces, learn how to build your online store, understand successful global and local eCommerce strategies, proven strategies to engage with your customers online, methods to boost sales and conversions, and many more!

In short, you will get to experience a fundamental perspective on what it takes to excel as an eCommerce strategist. This course is structured using spiral learning and social learning methodologies, and embedded with case studies, facilitation, games, and experiential learning systems.

You will get to learn from an experienced digital transformation expert who has scaled businesses to 6-figures and more in annual income. He was a national public speaking champion, and who have coached top corporate leaders and executives in over 40 countries. Therefore, this workshop is designed to give your great exposure for enhanced performance.

Objective

This workshop is split into seven major objectives:

1. Learn about the different kinds of eCommerce marketplaces
2. Understand to differentiate between online stores, marketplaces and landing pages
3. Deploy eCommerce store-building platforms
4. Set up your first eCommerce marketplace and launch your first product to sell
5. Utilize basic eCommerce strategies to attract customers
6. Learn eCommerce customer engagement techniques
7. Learn content marketing strategies applied to eCommerce

Outline

Segment 1: eCommerce Marketplaces

1. Learn what are marketplaces and when to use them
2. Learn about the pros and cons of different market places
   • Carousell
   • Lazada
   • Shopee
   • Qoo10
   • Amazon
   • And more…

Segment 2: eCommerce Store-Building Platforms

1. Learn about the different eCommerce store-building platforms
   • Woo Commerce
   • Big Commerce
   • Magento
   • Shopify
2. Difference between online stores, marketplaces and landing pages
3. Optional: Basic Brand-building techniques for online stores

Segment 3: Practical eCommerce Exercise

1. Set up your first eCommerce market place
2. List and sell your first product online
3. Optional: Use social media to promote your online store

Segment 4: eCommerce Strategies

1. Strategies to engage online customers
2. Powerful techniques to boost your sales and conversions
3. Case Studies: Learn about the latest eCommerce trends globally
4. Case Studies: Learn about the latest eCommerce strategies adopted by local companies
5. Methods used to generate traffic and leads into your eCommerce stores

Segment 5: eCommerce Customer Engagement Techniques

1. Proven strategies to engage customers online
2. How to communicate with online customers

Bonus Segment: Content Marketing For eCommerce (Optional)

1. Proven Headline techniques to generate captivating headlines
2. Article-writing techniques to generate amazing content to wow your readers
3. Use powerful social media marketing techniques to promote your website

Who should attend

Internet marketers, social media specialists, internet campaign strategist, executives supporting social media marketing functions, entrepreneurs, and people who want to

1. Learn a lifelong skill
2. Become an effective internet marketer
3. Demonstrate internet marketing competencies
4. Enhance performance in the workplace
5. Build multiple streams of income for their organization
6. Grow the brand reputation for their organization
7. Enhance the reach, impressions and influence of social media assets

Methodology

The workshop will also be conducted in an interactive manner, infused with practical exercises, and embedded in spiral learning curriculum design methodology and in-class social learning systems. This allows for maximum engagement with students throughout the lesson.

Modes of instruction include:

1. Case Studies
2. Discussions
3. Facilitations
4. Fun Quizzes
5. Pair Work
6. Group Work
7. Stimulative Games

Profile of Dr. Tan Kwan Hong

• International Speaker to 420,000+ People from 800+ Organizations in 40+ Countries
• Singapore Champion Public Speaker For 2017, 2-Time Singapore First Runner-Up
• PhD, MSc (Finance), MSc (HR), M.Ed., MMTM, MIT, MPM, PGDBA, GDTD, SDBA, BSc. (Economics), Distinguished Toastmaster (DTM)
• ACTA Certified, MOE accredited, Google Certified Educator, Microsoft Education Expert Award Winner

Kwan Hong is passionate in helping professionals attain mastery in public speaking, personal peak performance and career growth. His highly rated workshops include: public speaking, business negotiation, interview skills, resume and cover letter writing, essential business etiquette, and finding your career passion.

With 12 years of training experience, Kwan Hong has personally conducted workshops or given speeches to over 200,000 people, 550 organizations and schools, in 15 countries. His clients include A*Star, AIA Singapore, AON Singapore, Alexandra Health, Citibank, DSTA, Ministry of Education (Singapore), Ministry of Foreign Affairs (Vietnam), Land Transport Authority (LTA), Halogen Foundation, People’s Association, Wimberly Allison Tong & Goo (WATG), and the Young Men’s Christian Association.

Kwan Hong has been hired by organisations to coach their C-Suite Executives, Vice-Presidents, and Directors. He has also conducted group and individual coaching sessions for sales executives, negotiators, spokespersons, media relations executives and young professionals. Kwan Hong has also trained participants for international debate and public speaking competitions.

In 2017, Kwan Hong came out tops over 5000 contestants to become the Singapore Public Speaking Champion, awarded by Toastmasters International. He was ranked 2nd in Singapore for the Evaluation Speech Contest in 2016 and 2017. He was ranked top 7 in Singapore and Thailand in 2013. He was also awarded the Distinguished Toastmasters (DTM) title, the greatest honour that can be earned by a member of Toastmasters International, achieved by less than 1% out of 350,000+ members globally.

Kwan Hong has a PhD, 3 Masters degrees, and 3 Graduate Diplomas. He is also certified in high performance tools, such as Strong Interest Inventory, DISC, Enneagram, NLP, and Transformation Coaching.